Our expertise: Brand image and commercial network guidance
A brand image is most successful when it is managed from top to bottom.
Our broad experience with
renowned car manufacturers has given us the opportunity to develop a specific methodology ensuring the right application of brand guidelines across different sales
and distribution points, on both architectural and interior design levels, as well as on the client service side including the logistical aspect of location.
Furthermore, we organize and supervise all of the specific tools for each brand down to the installation of the furniture.
In partnership with the
dealers and importers, we focus on the application of the brand guidelines for each sales point, envisaging the best short and long term solutions to ensure a
sustainable and safe approach for your investment.
We guarantee you strong brand recognition and strategic communication consistency throughout the structural architecture of your location. We will implement your
brand identity and philosophy through the efficient use of interior design and logistics of the site. Whether it involves renovation, a full transformation or a
brand new construction, we have developed a complete process to suit each case, providing solid and consistent branding across your entire distribution network.
More than “just architecture”, FCM Architects is an advisor working hand-in-hand with the different stakeholders of the project: the dealer network developer, the
marketing teams and of course, the car dealers.